Bill’s Summer of Music
Make Bill’s part of twentysomething summer socialising.
We curated a festival of up-and-coming music acts in several gorgeous riverside locations to challenge traditional perceptions about Bill’s and tempt in an army of new fans.
As a result of these mini festivals, we secured over 20 pieces of coverage, with over half of it in nationals and magazines. We generated a real buzz on social media with plenty of shares before, during and after the events. Oh and we noticed that Bill’s restaurants were more packed than ever…