Shift Bounce from niche health brand to the snacking choice of the masses.
After collecting insights from both trade and consumer audiences, we created an approach to warm up, delight and hook key media targets. Early on, we built a core group of fans on social media, extended coverage through our press office and earned the right to do a big bang experiential activity that put Bounce firmly on the map as well as in the shopping baskets of the British public.
Bounce hit shelves in Waitrose and the mainstream snacking revolution spiralled from there. We became a go-to commentator on healthy snacking and built a whole new group of Bounce fans in mainstream media.