The London Essence Co. Launch at The Connaught
Set the stage for a luxurious challenger tonic brand with a launch that will turn heads and delight the trade and drinkers alike.
Inspired by the luxe bottle design, we chose the iconic Connaught Hotel as our backdrop for this launch, creating an art deco paradise for around 100 guests.
Weaving in the historical background of the tonics, we struck the perfect balance between branding and design led features for an evening that looked as good as it tasted.
As this was no standard launch party, guests were treated to talks and demonstrations by flavour experts and drink connoisseurs. From the weird to the wonderful and all sorts of intrigue in between, it made for the most memorable evening.
Over a hundred journalists, influencers and celebrities came along for an evening of curated curiosities and luxurious decadence in a stunning environment that reflected the stylish bottles and tonics. The event was even mistaken by guests as a permanent bar which, given the splendour of The Connaught, is praise indeed.