Food & Drink
Make Sainsbury’s food and drink worth talking about again.
After finding the food heroes and supplier secrets behind everyday staple products from cheese to fish, we brought them to life with stunning photography, extraordinary events and press trips with a twist.
We transformed the relationships between Sainsbury’s and A list food journalists by showcasing the brand as innovative leaders in sustainable and delicious everyday food. We delivered a compelling return of investment of less than £1 per 1000 target shoppers reached. Not content with cheesy namechecks, we secured numerous double page spreads in national media, ensuring the story was told fully.