Sainsbury’s
Food & Drink

The ask:

Make Sainsbury’s food and drink worth talking about again.

Story’s answer:

After finding the food heroes and supplier secrets behind everyday staple products from cheese to fish, we brought them to life with stunning photography, extraordinary events and press trips with a twist.

The impact:

We transformed the relationships between Sainsbury’s and A list food journalists by showcasing the brand as innovative leaders in sustainable and delicious everyday food. We delivered a compelling return of investment of less than £1 per 1000 target shoppers reached.  Not content with cheesy namechecks, we secured numerous double page spreads in national media, ensuring the story was told fully.