Sainsbury’s
Food & Drink
The ask:
Make Sainsbury’s food and drink worth talking about again.
Story’s answer:
After finding the food heroes and supplier secrets behind everyday staple products from cheese to fish, we brought them to life with stunning photography, extraordinary events and press trips with a twist.
The impact:
We transformed the relationships between Sainsbury’s and A list food journalists by showcasing the brand as innovative leaders in sustainable and delicious everyday food. We delivered a compelling return of investment of less than £1 per 1000 target shoppers reached. Not content with cheesy namechecks, we secured numerous double page spreads in national media, ensuring the story was told fully.