The Sipsmith Gin Shop
10 years ago, Sipsmith pioneered the gin renaissance in the UK from their little distillery in Hammersmith. We were their PR agency then and we’re proud to say we’re still with them now, helping Sipsmith remain the go-to premium London gin for gin lovers everywhere.
We created the first gin shop in London to open for 200 years. Far from a sampling activation, we created noise and throughout its month long run – with a launch event attended by over 50 of the great and the good in the influencer world. From This Morning to The Sunday Times, the media couldn’t get enough, but more importantly the tills were ringing and social media chatter showed how much the event had cemented the brand as the only London gin worth talking about.