Talisker Kayak Challenge
Get the attention of adventure loving Londoners whilst affirming the brand’s seafaring heritage
What better way to do this than a kayak adventure down the Thames culminating in a wee dram for media, influencers and whisky lovers?
We hosted a preview event with key influencers ahead of time so as to capture some great content for pre publicity materials. We then partnered with Secret LDN to reach even more whisky loving consumers and for good measure, we threw in a celebratory party to introduce key media and journalists to the earned media story.
129 social posts with a reach of more than 1 million. A total average engagement rate of 10%. And a lot of splashing, paddling and toasting along the Thames.