Make some serious noise about a new whisky launch
Put simply, we caused a storm on the Southbank. We built a giant installation that gave every weather condition known to Skye in one go and even got Michael Fish to launch it with us.
After bagging the front page of The Daily Telegraph (the newspaper most read by Talisker’s audience) we went on to cover all the print, online and TV media that followed our launch. Sales of the new whisky increased threefold shortly after. Perfect conditions for the perfect launch or media storm (as Mr. Fish might say…).