The Talisker Whisky Atlantic Challenge
Ensure Talisker’s sponsorship of the world’s toughest rowing race is standout, on brand and secures loads of global coverage.
There’s nothing more compelling than the power of a human story. So we hunted down the best of the best these stories from over 40 teams sailing in the event. Once we found our stories, we sold them into the media through a well-managed media relations campaign from start to finish line. And to make sure the stories lived on after the race had been won, we co-produced content that captured those tales in documentary form for all to see forever more.
As well as achieving traditional coverage such as the front page of The Daily Telegraph, we also cleaned up across news, TV and social media in key global markets with clear branding across all channels. Now on our fourth race, we’re Diageo’s trusted partner for this prestigious sponsorship brief and we can’t wait to start planning our next voyage.