The Cheester Egg
Disrupt the usual Easter media agenda and drive awareness of Blacksticks Blue Cheese.
The Cheester Egg – making the first ever cheese easter egg the talking point of the season.
A viral campaign with a huge reach of 352,242,932 in only one month. The 37 pieces of coverage included LadBible, This Morning and Foodism. Butlers secured listings in additional supermarkets in 2019 due to the widespread coverage.