Tony’s Chocolonely UK Launch
Launch the Netherlands’ #1 chocolate brand Tony’s Chocolonely in the UK with a bang, driving awareness of its quest to make 100% slave free chocolate the norm across the cocoa industry.
Chocolate, done better. We made Tony’s the most talked about brand in town (not our words…) by creating, styling and running the first FREE chocolate experience in Soho. Far more than an opportunity to taste the chocolate, we put a twist on FREE – educating those who came about the bitter truth of the cocoa industry before blowing them away with the Tony’s story. Coupled with an influencer seeding phase, the experience drove significant amounts of coverage and social noise that delivered serious messaging.